Tuesday, October 22, 2019
Alice Meynells Classic Essay By the Railway Side
Alice Meynell's Classic Essay By the Railway Side Though born in London, poet, suffragette, critic and essayist ââ¬â¹Alice Meynellà (1847-1922) spent most of her childhood in Italy, the setting for this short travel essay, By the Railway Side. Originally published in The Rhythm of Life and Other Essays (1893), By the Railway Side contains a powerful vignette. In an article titled The Railway Passenger; or, The Training of the Eye, Ana Parejo Vadillo and John Plunkett interpret Meynells brief ââ¬â¹descriptive narrative as an attempt to get rid of what one may call the passengers guilt or the transformation of someone elses drama into a spectacle, and the guilt of the passenger as he or she takes the position of the audience, not oblivious to the fact that what is happening is real but both unable and unwilling to act on it (The Railway and Modernity: Time, Space, and the Machine Ensemble, 2007). By the Railway Side by Alice Meynell My train drew near to the Via Reggio platform on a day between two of the harvests of a hot September; the sea was burning blue, and there were a sombreness and a gravity in the very excesses of the sun as his fires brooded deeply over the serried, hardy, shabby, seaside ilex-woods. I had come out of Tuscany and was on my way to the Genovesato: the steep country with its profiles, bay by bay, of successive mountains grey with olive-trees, between the flashes of the Mediterranean and the sky; the country through the which there sounds the twanging Genoese language, a thin Italian mingled with a little Arabic, more Portuguese, and much French. I was regretful at leaving the elastic Tuscan speech, canorous in its vowels set in emphatic Ls and ms and the vigorous soft spring of the double consonants. But as the train arrived its noises were drowned by a voice declaiming in the tongue I was not to hear again for monthsgood Italian. The voice was so loud that one looked for the audience: W hose ears was it seeking to reach by the violence done to every syllable, and whose feelings would it touch by its insincerity? The tones were insincere, but there was passion behind them; and most often passion acts its own true character poorly, and consciously enough to make good judges think it a mere counterfeit. Hamlet, being a little mad, feigned madness. It is when I am angry that I pretend to be angry, so as to present the truth in an obvious and intelligible form. Thus even before the words were distinguishable it was manifest that they were spoken by a man in serious trouble who had false ideas as to what is convincing in elocution. When the voice became audibly articulate, it proved to be shouting blasphemies from the broad chest of a middle-aged manan Italian of the type that grows stout and wears whiskers. The man was in bourgeois dress, and he stood with his hat off in front of the small station building, shaking his thick fist at the sky. No one was on the platform with him except the railway officials, who seemed in doubt as to their duties in the matter, and two women. Of one of these there was nothing to remark except her distress. She wept as she stood at the door of the waiting-room. Like the second woman, she wore the dress of the shopkeeping class throughout Europe, with the local black lace veil in place of a bonnet over her hair. It is of the second womanO unfortunate creature!that this record is madea record without sequel, without consequence; but there is nothing to be done in her regard except so to remember her. And thus much I think I owe after having looked, from the midst of the negative ha ppiness that is given to so many for a space of years, at some minutes of her despair. She was hanging on the mans arm in her entreaties that he would stop the drama he was enacting. She had wept so hard that her face was disfigured. Across her nose was the dark purple that comes with overpowering fear. Haydon saw it on the face of a woman whose child had just been run over in a London street. I remembered the note in his journal as the woman at Via Reggio, in her intolerable hour, turned her head my way, her sobs lifting it. She was afraid that the man would throw himself under the train. She was afraid that he would be damned for his blasphemies; and as to this her fear was mortal fear. It was horrible, too, that she was humpbacked and a dwarf. Not until the train drew away from the station did we lose the clamour. No one had tried to silence the man or to soothe the womans horror. But has any one who saw it forgotten her face? To me for the rest of the day it was a sensible rather than a merely mental image. Constantly a red blur rose before my eyes for a background, and against it appeared the dwarfs head, lifted with sobs, under the provincial black lace veil. And at night what emphasis it gained on the boundaries of sleep! Close to my hotel there was a roofless theatre crammed with people, where they were giving Offenbach. The operas of Offenbach still exist in Italy, and the little town was placarded with announcements of La Bella Elena. The peculiar vulgar rhythm of the music jigged audibly through half the hot night, and the clapping of the towns-folk filled all its pauses. But the persistent noise did but accompany, for me, the persistent vision of those three figures at the Via Reggio station in the profound sunshi ne of the day.
Monday, October 21, 2019
Free Essays on How To Build A Fire, Tell Tale Heart Compare And Contrast
Compare and Contrast In this essay I will compare and contrast the protagonist in the two stories ââ¬Å"How to Build a Fireâ⬠, and ââ¬Å"The Tell Tale Heartâ⬠. ââ¬Å"How to Build a Fireâ⬠, is about a man on a mission to cross over the cold, desolate countryside of the Yukon. ââ¬Å"The Tell Tale Heartâ⬠is about a man telling the story of his perfect crime. First I will give some examples of their likenesses such as their overconfident outlook on the events throughout the story, and how, in the end, irony occurred for the both of them. Then I will contrast elements of the story such as the antagonist, and show the different aspects of the two characters. There are many ways in which the protagonists of these two stories are comparable. The first similarity that should be known is that neither of the characters have a name. They are both simply referred to as ââ¬Å"the manâ⬠. It might be said that both authors chose not to name the men so that the reader feels less compassion for them. The most noticeable connection between them is their personalities. They both exhibit notions of arrogance throughout the story. In ââ¬Å"The Tell Tale Heartâ⬠, Poe shows the reader immediately that the protagonist is very proud of himself. He is certain that his actions were those of a brilliant being. For no ââ¬Å"madmanâ⬠could have devised a plan of that intelligence. ââ¬Å"But you should have seen me. You should have seen how wisely I proceeded- with what foresight- with what dissimulation I went to work!â⬠These notions coincide with those of the protagonist in ââ¬Å"How to build a Fireâ⬠. In this story the author displays the mansââ¬â¢ arrogance when he ignored the advice of the old man back at Sulphur Creek when he began his journey through the wilderness. The old man warned him that in sight of the temperature dropping to under fifty degrees below zero he should not walk the trail alone because it was too dangerous. He did not take the adv... Free Essays on How To Build A Fire, Tell Tale Heart Compare And Contrast Free Essays on How To Build A Fire, Tell Tale Heart Compare And Contrast Compare and Contrast In this essay I will compare and contrast the protagonist in the two stories ââ¬Å"How to Build a Fireâ⬠, and ââ¬Å"The Tell Tale Heartâ⬠. ââ¬Å"How to Build a Fireâ⬠, is about a man on a mission to cross over the cold, desolate countryside of the Yukon. ââ¬Å"The Tell Tale Heartâ⬠is about a man telling the story of his perfect crime. First I will give some examples of their likenesses such as their overconfident outlook on the events throughout the story, and how, in the end, irony occurred for the both of them. Then I will contrast elements of the story such as the antagonist, and show the different aspects of the two characters. There are many ways in which the protagonists of these two stories are comparable. The first similarity that should be known is that neither of the characters have a name. They are both simply referred to as ââ¬Å"the manâ⬠. It might be said that both authors chose not to name the men so that the reader feels less compassion for them. The most noticeable connection between them is their personalities. They both exhibit notions of arrogance throughout the story. In ââ¬Å"The Tell Tale Heartâ⬠, Poe shows the reader immediately that the protagonist is very proud of himself. He is certain that his actions were those of a brilliant being. For no ââ¬Å"madmanâ⬠could have devised a plan of that intelligence. ââ¬Å"But you should have seen me. You should have seen how wisely I proceeded- with what foresight- with what dissimulation I went to work!â⬠These notions coincide with those of the protagonist in ââ¬Å"How to build a Fireâ⬠. In this story the author displays the mansââ¬â¢ arrogance when he ignored the advice of the old man back at Sulphur Creek when he began his journey through the wilderness. The old man warned him that in sight of the temperature dropping to under fifty degrees below zero he should not walk the trail alone because it was too dangerous. He did not take the adv...
Sunday, October 20, 2019
12 Signs Youre Underselling Your Freelance Writing Services
12 Signs Youre Underselling Your Freelance Writing Services Youre living the dream as a freelance writerexcept its less like a dream and more like a nightmare. Barely scraping by, exhausted, resentful, hating writing even though you used to love it and at one tie thought that this would be the perfect job. What happened? Where did things go wrong? Chances are pretty good that it can be traced back to one simple cause: youre underselling your freelance writing services. Are You Underselling Your Freelance Writing Services? There are 12 signs youre underselling your freelance writing services and you might be surprised at how many you can identify with. If you find one that you know youre guilty of, tweet it and help out your fellow freelance writers. Maybe its time you considered raising your prices. 1. You havent raised your prices in a while. Are you still using those super-competitive 1970s prices? A year or two or five goes by quickly.à Its easy to forget that you need to revisit your pricing and consider upping it to meet current industry levels. You need to make a living in the 21st century, not the 20th. Your prices must reflect that. Of course, maybe you already know this but you hate to inform current clients of price increases because youre afraid to lose them, or dread their response. How do you go about raising prices and setting your minimum acceptable rate? Youll need information. Whats the going rate in your area for what youre doing? How much money do you need to live? What are your business expenses? How much work do you currently have? Is more available? Knowing your clients, how many do you think will go away after a price raise? How many will stay? Once you know the facts (with #4 being an educated guess), uniformly raise your prices to be competitive and contact all of your clients. Be careful about giving one client a deal and not another; word gets around. Consider this strange thought: sometimes higher prices bring you into a new bracket of clients and can actually open doors for you that your lower prices would not. Mistake 1: You havent raised your prices in the past two years. 2. You are overloaded and overwhelmed with work. Youre working more than you ever did andmaking less. You could write a magazine article for $500 or you could write 25 blog posts for $20. While the magazine article will take hard work, it is one project, one client, one deadline, and one (if you want to think of it this way) headache. 25 blog posts means 25 deadlines, 25 clients, and a lot more management time as well as topics you need to write about. Its your choice: take every little low-priced piece of work that comes your way, or draw a line in the sand as a standard that you wont go below and stick by it. And that line? It has to be a livable line, i.e. enough money to live off of with a reasonable amount of time left for enjoying life. Mistake 2: Youre working more, but earning less. 3. Your clients dont even attempt to negotiate. Were not saying you should pick prices that are high enough to make your clients stop breathing when you announce them, but if you notice that your prices dont even make them pause and try to negotiate, maybe youre aiming too low. Negotiation isnt a sign that someone thinks youre trying to rip them off and that they need to get your pricing back in line. Instead, its a sign that they actually want your product, and are willing to do a little work to see if they cant get it on their terms. Negotiation is sometimes the sign of someone sticking around, not someone leaving. Dont set prices low so as to avoid negotiation. Set them higher to be in a better position for it. Mistake 3: Your clients dont attempt to negotiate. 4. Youre satisfied with less money and think exposure will pay the bills. Well sure, money sounds great. But if you lower the bar so that we can only pay you $10 dollars for your magazine article but youll get exposure doesnt raise alarm bells, you arent going to be freelancing for long. Youll be working a regular job and writing on the side. Small (or no) payment writing is often tagged with the promise of exposure. What is the price on that? Can you put exposure in your savings account? Evaluate just how valuable exposure is, and if the exposure a client promises can actually benefit you. Freelance writing will cover many topics. Many of the things youll write about will be wholly unrelated to each other, and to you as a writer. Exposure in that genre doesnt mean much. The clients audience probably doesnt care about you.à Is the audience of this client interested in finding a freelance writer, or are they interested in the topic? If its the latter, they dont care who you are and what you do, and never will. They are the clients fans, not your fans. Dont forget youre the hired pen. The client needs your output, not you personally. Letting their audience know about your output is a nice ego boost, but it wont bring much back to you. That sounds harsh, but when you are earning your living, you dont have time for ego boosts. Rethink how you think about money. Understand the difference between a pittance and a paycheck. Mistake 4: Youll take less money and bank on exposure to pay the bills. Your time has value. Stop giving it away for free. 5. You have yet to equate time with money. Time = money. You have limited time. You determine what that time is worth. If you dont understand this, youll never appreciate how those low-priced freelance projects are actually a loss, and not real income. Youll only make a success out of taking low-paying jobs if you never sleep and have discovered a 30-hour day. For the rest of us, we must look at projects not only in terms of the money, but the time it is going to take us to earn that money and if it is worth it. How much time do you need for your family? How much time do you need for yourself to recharge? How much time do you have available if youre working a part-time job? Its all an equation, and youd better do the calculations because your time is definitely limited. Itd be a shame to trade an hour for $15 when someone else would have given you $50. If you dont understand that time equals money, youll get to know sleep-deprived exhaustion well, and mistake it for earning a living. Mistake 5: You dont equate time with money. 6. You dont think youre an expert. Ever thought anything like this? Im not good enough to write about that. I dont know enough. That other writer probably knows more than I do. No one would care what I had to say. You think youre a fraud. In some ways, expertise is a form of confidence, not knowledge. It is always just beyond our reach, and that means we operate one step out of our comfort zone and have to gather the courage and confidence to project a landing on the other side. Maybe you cant write detailed magazine articles about brain surgery, but you can grab at those topics youd never considered that dont require specialist knowledge. That gap between what you comfortably know, and what you are supposed to produce, is often closed by research, practice, and a proven system involving drafts and editing. Take the small leaps and become an expert when you stick the landing. Thats how you keep growing as a writer. Mistake 6: You dont think youre an expert. 7. You prefer to be safe above anything else. Theres nothing wrong with being safe. Preferring safety above all else, though, means youll grab any low-paying job that floats by. Its money. You need money. Not having money is scary. Its safe to take on anything that brings in money.à Youd never consider turning down a chance to earn money, youd never gamble that something bigger and better is out there, because that is most certainly unsafe. I cant make promises and say that if you refuse the jobs that are priced to low, refuse the almost-free jobs that promise some form of exposure, that the Big One will land in your lap. It might not. Thats why its called a gamble: you sometimes take a chance and turn down those safe choices and set yourself up for the larger opportunities. Youll never land the Big One if you dont plan for it, and that planning wont happen when youre juggling endless low-paying jobs. Mistake 7: You prefer to be safe more than anything. 8. Youre terrified of confrontation. Youd rather do anythingââ¬âANYTHINGââ¬âthan deal with confrontation. But you know what negotiation is? Confrontation. And you know what asking for a livable rate is? Confrontation. Youre confronting the clients sincere desire to save money with your sincere desire to make a living. The best thing to do to get over being afraid of confrontation is to confront. You dont have to be aggressive, but letting your freelancing work be ruled by a fear of confrontation turns you into a doormat. Oh, how tempting it is for a client to use that fear of confrontation to get you to write a few extra draft ideas or give us some options or throw in a few hundred more words at the last minute before you get paid. Not all confrontation is angry, but it should be about fairness towards you and the client. And yes, some confrontation might lead to the end of a client account. Accept it and move on. Mistake 8: Youre terrified of confrontation. Learning to say no to clients is terrifying, but will help you get your work-life balance back. 9. The word no has yet to enter your vocabulary. Saying the word no is the only way youll keep your sanity, your health, and your abilities. Saying yes to everyone and every project is definitely going to lead to writer burnout and resentment. No, you dont have to take every project. No, being desperate is not always a good reason. No, you dont have time for that project though that doesnt mean the project isnt worthwhile for someone else. Andà yes, its OK to ask to get paid some or all up front. Mistake 9: You dont know how to say no. 10. Your only goal is paying rent. What kind of goal do you have with your writing? Is it merely to cover this months bills, or to pay off debt that controls your life? Hopefully, you have something larger in mind for your lifes work. While you may not want to write down a comprehensive business plan, it certainly helps you to write down what you want to see happen with your writing, and then give it a timeline. For example,à if you have considerable debt or financial obligations that are driving you to take any and all jobs out of desperation, it might not hurt to get a side job for a while. Put debt reduction on the timeline and plan it out so you have an end goal to look forward to as you move on to the next step. Your writing should have a bigger goal than keeping you out of the hangmans noose. Hopefully, you want to achieve something more from your writing, such as being a published author with a book, or having a blog with X amount of daily traffic that you can live off of. Until you are out of the grip of financial terror, you wont even consider such goals and you wont take any steps to choose clients that can help you reach those goals. Youll take whatever you can get before the next bill is due. Your writing deserves to be more than insurance from debtors prison. Mistake 10: Your only goal is paying rent. 11. You are embarrassed to talk about yourself. Humility is in short supply these days, unfortunately, but when it comes to finding work and promoting yourself to a potential client, you need to be able talk about yourself realistically. For some people, talking about themselves, and talking themselves up is natural. But for some artists and writers (myself included), talking about your abilities in even mildly positive terms is very challenging because it feels like bragging. When asked, you dont have to say I am the greatest writer ever! but you should be able to say I have the experience and I can write this for you. If you find yourself quickly getting used to self-promotion, a word of caution: Dont over-promise and find yourself in a mess later because you actually dont have the chops to deliver what you promised. Be honest about what your abilities are. This includes things like: How quickly you can work. How many projects you can manage at once. What topics you are able to write on. Whether you can work with other writers or designers on a project. Technological capabilities. Do you know how youd answer if asked any of these? If not, this is a good time to take stock of what you can do, and be ready to answer confidently. Be confident, not cocky, about yourself. Theres no shame in that. Mistake 11: You are embarrassed to talk about yourself. 12. You think pricing is the only reason clients come back. A low price might be the only reason clients come back if their sole goal is saving a buck. (Do you really want those clients?) You forget that amazing service, fantastic writing, and an overall slice of awesome will trump cheap every time for clients worth your time. When you know you have the skills and the ability to deliver a great product, you can confidently ask for higher rates. And, when you deliver, your clients will have no problem the next time they come back for additional writing services. Clients who come back because you have cheap prices are clients that are going to make your life miserable. They arent there because of what you can do, theyre there because of what they plan to do. Theyre bean counters and are going to wring every last free drop out of you that they can. There is a strange inverse connection between the amount a client pays and the noise level they make. Clients that are at the level where they understand legitimate pricing also are professional enough to not bother or micromanage you. They trust your skills, as a professional. Cheap is cheap.
Saturday, October 19, 2019
Technology and Nursing Practice Essay Example | Topics and Well Written Essays - 2000 words
Technology and Nursing Practice - Essay Example ern definitions of nursing define it as a science and an art that focuses on promoting quality of life as defined by persons and families, throughout their life experiences from birth to care at the end of life (Wikipedia, 2006). As technology is playing a major role in all emerging fields, nursing is also growing in terms of technology. It is quite evident that the use of computer and information technologies in the health care increase at a faster rate and this is in turn going to improve the nursing practice and patient education. These technologies have also entered the teaching practices of Nursing. Modern teaching approaches with new technology-based teaching and learning assignments will increase student attainment, including retention, motivation, and class participation; improve learning and significant thinking, provide instructional reliability, and augment clinical education. Moreover, it will create nursing curricula which links people and information resources into a web of learnersââ¬â¢ community, communication, and group association as the nursing student engages in their journey from a student to a trainee practitioner. One of the primary role of the nurse as a health care provider has be en one of patient educator. Hence nurse professionals and nurse educators require to look at how the nursing profession can use the potential of the Internet to revamp patient education and transform nursing practice. One of the technologies used is the Knowledge Management System (KMS). Knowledge management is the unambiguous and systematic organization of fundamental knowledge and its related processes. It necessitates turning personal knowledge into knowledge for learners-at-large through the organization of information across guidelines. Generally, managing knowledge focuses on two basic intentions: enabling knowledge distribution and using knowledge to generate society. Specific knowledge management activities that have been employed within the business model
BOOK REVIEW THE MAN WHO KNEW TOO MUCH BY LEAVITT, DAVID Essay
BOOK REVIEW THE MAN WHO KNEW TOO MUCH BY LEAVITT, DAVID - Essay Example In his book The Man Who Knew Too Much: Alan Turing and the Invention of the Computer (Great Discoveries) the author David Leavitt presents his view on mathematics where he discusses the inability of the subject mathematics to penetrate the popular culture. He presents his idea through the life of Alan Turing, the famous mathematician and self-proclaimed homosexual, who decoded the 'enigma' machine during the WWII. The writer argues that where other subjects like literature and law can be discussed with common nonprofessional mathematics on the other hand seems to be subjected for only few that according to the author may be represented as bliss of sixth sense. It is painful for the mathematicians to feel all lonely and is not able to discuss matters of their subject with the commoners as that would not be understandable by anyone. This is a sense of isolation and though however beautiful that the world of mathematics the writer considers this isolation to be difficult to handle. Nevertheless, he is optimistic that with the development of the human intelligence, ultimately all would master the art of mathematics and though he himself refers it as an utopian thought he cannot stop thinking that mathematics should be perceptible by all or at least all should try for that.
Friday, October 18, 2019
Chronicle of a Death Foretold by Gabriel Garcia Marquez Essay
Chronicle of a Death Foretold by Gabriel Garcia Marquez - Essay Example Shortly after being wed, Angela Vicario was returned to her parentsââ¬â¢ house by her husband, Bayardo San Roman, because he had discovered that she was not a virgin. Angela had brought disgrace to her groom. Her parents mourned the loss of their wealthy new son-in-law, who had planned to provide quite nicely for their daughter, as well as for themselves. In addition, their daughter had destroyed her chances of finding a husband because she had given in to temptation prior to being married. Angelaââ¬â¢s brothers, Pedro and Pablo Vicario, ordered her to disclose the name of the man who had deflowered her. She named Santiago Nasar, a wealthy and respected young man, and a friend of the narrator. The brothers instantly decided to kill him. Despite the certainty of their decision, the brothers did everything they could to encourage someone to prevent them from committing this crime. As the brothers of a tainted woman, they had an obligation to seek justice and restore her honor. Through this process, they could make her a virgin again ââ¬â at least symbolically. It was assumed that Santiago had seduced her, and although she gave in to desire, he was the primary culprit. His death would serve to wipe her slate clean. If a third party intervened, the brothers wouldnââ¬â¢t lose face for not killing Santiago. The shopkeeper of the store across from Santiagoââ¬â¢s house explains this to the mayor after she urges him to put the brothers in jail. ââ¬Å"Itââ¬â¢s to spare those poor boys from the horrible duty thatââ¬â¢s fallen on them (p. 57).â⬠The mayor doesnââ¬â¢t arrest the pair, but does take away their knives. They simply returned home for more, which they sharpened in the public market, announci ng what they intended to do. In fact, as they wandered around town searching for their victim, they announced to everyone they encountered what they intended to do. The town understood that the brothers were acting out of a sense of duty. Only by
Coventry's contribution to transportation Essay
Coventry's contribution to transportation - Essay Example The automotive industry in the United Kingdom- UK dates back to the end of the 19th century. During the 1950ââ¬â¢s, the car manufacturing industry in the UK became the second largest in the globe falling behind to the United States (NAIGT 2008, p.89). At the time, the UK was the largest exporter of cars. In the decades following the 1950ââ¬â¢s, the industry faced greater competition from other car manufacturing nations such as France, Japan and Germany. This led to a fall in growth of the industry. By 2008, statistics showing the production of cars by volume ranked the UK as the 12th largest car manufacturer. As competition in car making rose during after 1950, so too did the number of foreign car manufactures rise in the country (Tom, Jason & Clive 2012, p. 54). Companies such as BMW, TATA, and Volkswagen Group invaded the industry. Foreign company groups also claim a large percentage of ownership in traditional British car brands such as Rover, Triumph and Riley (Wells 2010, p. 103). Below is a picture of a Triumph Dolomite sprint car that got manufactured between 1973 and 1980; The Coventry motor industry has experienced innovations and inventions over the years as it faces competition and pressures from the market. The industry has invested heavily in modular design and technology in response to other competing automotive firms in other countries (Tom, Jason & Clive 2012, p. 13). ... This becomes possible through the industryââ¬â¢s extremely sophisticated systems integration skills. The industry has also seen massive technological progress since its inception. The industry has incorporated vital features to ensure vehicle safety (Tom & David 2000, p. 118). Technological progress has also seen the industry focus on issues such as fuel economy, environmental impact, comfort, performance and versatility. Technology and modern management skills have led to transformation of the industry through cutting edge design analysis, lightweight materials, extension of digital control to enable most car functions. Coventry has recently assisted in developing cars that embrace green technology such as electric cars and hydrogen powered vehicles (NAIGT 2008, p.65). The image below represents the technological advancements in green technology by the industry; Part 2: Report One sector that makes up the Coventry automotive industry gets to be research and development- R&D. the efforts of Coventryââ¬â¢s R&D get geared towards a technology roadmap that makes use of relevant resources to build cars that meet the consumersââ¬â¢ demands and environmental demands. This paper will analyze the R&D segment of Coventryââ¬â¢s automotive industry to determine its strength, weaknesses, opportunities and threats. Success of the industryââ¬â¢s R&D will ensure that the industry remains competitive and relevant in the current global automotive industries (NAIGT 2008, p.59). The current global targets in transport aim towards decarbonizing the system by 2050, improving vehicle performance, safety and designs. R&D expenditures represent key information on the sustainability of an industry. The R& D represent an
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