Marketing Research Case study Example | Topics and Well Written Essays - 250 words

Marketing Research - Case Study ExampleIf the due south sample provides similar results then the remaining funds from the $30,000 can be rolled out across the nation. Some of the strengths of this may be that if it is the case that the sign pilot sample was not representative than a new strategy can be devised, however if the pilot example is representative than we have a good understanding that the expanded study will generate positive results. 2. What could be the ramifications of your budget decisions? Solution The ramifications of my budget decision could be described as being low risk modest return. If it is the case that the second pilot study does yield positive results than we know that our approach to gathering information is move and as such we can roll out our program into different markets. Moreover if we learn that we have generated some sort of false positive in the premier pilot study than it may be that we should have to completely reevaluate the way in which we co llect the data. If the former case holds true we would be rolling out approximately $30,000 and would generate effective information for the company to modify their marketing strategies but we would also be taking company capital that could be spent on other internal projects.